THE MESSAGE GARAGE

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Marketing, Vanity Metrics, and Beer

Ignite Tampa Bay is a fast-paced TED Talk-like set of presentations where speakers gather to share their knowledge and passion. Each speaker gets exactly five minutes to teach, enlighten, or inspire using 20 slides that advance automatically every 15 seconds. The main message in my presentation, Marketing, Vanity Metrics, and Beer was that size isn't important. The size of your marketing budget that is. Gone are the days when mass market media buys can be used to convert prospects into users. There is no better example of this than "Big Beer" companies advertising in the Super Bowl. Unfortunately, I still see too many companies using a Pay, Spray, and Pray approach to marketing. They pay for