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PR and Client Management Strategies in The Wake of Covid-19




COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times. This session was led by marketing and communications experts, including: Kathy Keating, Founder, ProsInComms Heidi Davidson, CEO, Galvanize WorldWide Ron Favali, Principal, The Message Garage

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